Konichigram

Bulleit

 
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For Australia

In September 2014 we took charge of the Bulleit Whiskey Instagram account in Australia. In 10 months we achieved huge results through giveaway's, influencer partnerships and even a trip around the USA. To get our balance of product, drink, food and lifestyle right we sponsored the lifestyle section of the 2014 Monster Children Photo Competition, worked with Broadsheet and scoured Instagram to source the perfect user-generated-content for the Bulleit audience in Australia.  We also produced 20x 'How To' cocktail video's for Instagram and had a hell time doing it!

What we Achieved

  • #1 American Whiskey on Instagram Globally

  • 80,000 Instagram followers in 18 months

  • 4% average engagement across all posts (industry standard 2%)

  • 3.94 Million people reached through posts from our Influencer Program

  • 2.3 Million people reached through posts from our brand partners

  • 215K likes on Bulleit Whiskey's posts

  • 17K Competition Entries on our Bulleit Briefcase Giveaway

I could not recommend working with Konichigram highly enough. The work ethic, professionalism, and delivery against key objectives while ensuring we remained nimble and agile in execution made working with Konichigram a pleasure and an incredible learning experience. Throughout our entire time working together, our account manager Andrew offered candid and honest feedback on our brand strategies and often gave meaningful insights and contributions to our plans in order to optimize our overall reach and meaningful engagement goals. Konichigram act as true business partners.
— Nathan Sim - Marketing Manager Bulleit (Diageo)