Konichigram
We Know Instagram Inside Out

Bulleit

 
 

In September 2014 we took charge of the Bulleit Whiskey Instagram account in Australia. In 10 months we achieved huge results. Here's what the client had to say about working with us:

"I could not recommend working with Konichigram highly enough. The work ethic, professionalism, and delivery against key objectives while ensuring we remained nimble and agile in execution made working with Konichigram a pleasure and an incredible learning experience. Throughout our entire time working together, our account manager Andrew offered candid and honest feedback on our brand strategies and often gave meaningful insights and contributions to our plans in order to optimize our overall reach and meaningful engagement goals. Konichigram act as true business partners." Nathan Sim, Australian Brand Team for Bulleit Whiskey (Diageo)

Major Wins

#1 American Whiskey on Instagram Globally 

(Bigger than Jack Daniels, Jim Beam, Wild Turkey + more)

40K New Followers

 

Influencers & Partners

3.94M people reached through posts from our Influencer Program

(We distributed 30 Bulleit Briefcases to influential people including Oliver Hudson, Anthony Drew, and Johnny Ruffo and more...

 

 

 

2.3M people reached through posts from our Brand Partners 

(Broadsheet, Levis and Monster Children were just some of the brands we coordinated a partnership with)

 


 

Content

To get our balance of product, drink, food, and lifestyle content right we sponsored the "Lifestyle" section of the 2014 Monster Children Photo Comp, we worked with Broadsheet and Dave Kerr from The Beaufort/Ike's Rack Shack in Melbourne, scoured Instagram for user-generated content, and produced 20x "How To" cocktail videos for the Instagram video format.   

215K Likes received on Bulleit Whiskey's posts

 

24K Comments received on Bulleit Whiskey's posts

 

 

 

Giveaway

17K Competition Entries on our #BulleitBriefcase giveaway

 

 

 

Instagram Community Response

4% AVERAGE ENGAGEMENT ACROSS ALL POSTS 

(Industry average: 2%)

1K+ IMAGES POSTED BY FOLLOWERS THAT USED BULLEIT RELATED HASHTAGS 

(#BornOnTheFrontier / #MadeOnTheFrontier / #OnTheFrontier)

 

Want more? Got questions about how we were so successful?

Then get in contact with us. See you soon.