Konichigram

Pimm's

 
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For Australia

In 2015, Diageo asked us to create an Instagram account for Pimm's Australia. Up until this point, Pimm's Australia wasn’t using any form of social media, so Konichigram handled this account from the very beginning. We were tasked with developing a marketing strategy that would appeal to young Australians and simultaneously pay homage to the brands rich English-heritage. Over the past year, We’ve managed to gain 20,000 followers and now have our eyes set firmly on 40,000.

So far we have...

  • Gained 28,000 followers

  • Received over 90,000 likes on Images we created or reposted

  • Connected with 15 influencers

  • Created 10+ brand partnerships

  • Sampled product to over 10,000 people