Pimm's x Watsons Bay Activation

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Pimm's at Watsons Bay

To celebrate the newly installed  Pimm’s activation at Watson’s Bay, we sent a content team to photograph people enjoying Pimm’s at Watson’s Bay Hotel.

Our goal was simple, create beautiful photographs of people enjoying Pimm’s, share it with them and encourage them to post online.

There was no delay, using airdrop we delivered pictures to their phone right after they were taken.


People are more likely to share Pimm’s photo’s if they have access whilst still having fun.


Another aim was to capture groups of people drinking Pimm’s as we aim to highlight more of this content on the feed.


Six separate groups posted either stories or traditional post’s increasing the day’s reach to 80K